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IMDb.com (Amazon.com)

IMDb TV app

IMDb is considered the authoritative source to settle trivia bets during family game nights and bar conversations. An IMDb trivia game was the obvious next step to help grow the existing product portfolio. Since, it was also the first time IMDb was dipping it’s toes into revenue diversification outside advertisements this project went through the highest level of expectations and scrutiny from the core business leadership.

My role was to define and deliver a fun trivia game collaborating with a small game development team while creating a virtual goods story that supported business objectives. I worked closely with the PM to manage product quality during the development process, iterating on feedback from on user studies i helped plan and execute.

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IMDb TV app

10 foot UI exploration – focused on content space within a living room environment.

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IMDb Android app

IMDb Android app review by Switched.com

Responsible for end to end experience.

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IMDb iPad app

Among Apple’s Top 10 FREE iPad Apps of 2010

Responsible for end to end experience.

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IMDb iPhone app

A few highlights,
TIME – 50 Best iPhone Apps 2011
MacWorld – 7 best media and photo apps
Mobile Asia Awards 2010 – Top Entertainment app

Responsible for end to end experience.

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IMDb Windows Phone 7 app

Responsible for end to end experience. Directed an external design agency on content space, information architecture, interaction model, UI controls, visual concepts & execution, animation details while making sure the app performance was never compromised.

Microsoft chose to demo the IMDb app as one of only two showcase apps at the Windows Phone launch.

Gizmodo shares some love.
IMDb Windows Phone 7 app demo

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IMDb mobile web

With m.imdb.com we focused on supporting a mobile optimized experience for IMDb covering a broad range of Blackberry, Nokia, Palm and other devices where we didn’t already have a dedicated app experience available. Has seen phenomenal growth for IMDb page views since launch.

Some PreCentral coverage. Responsible for end to end experience.

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